A tight crop of an arrangement of framed artwork on a wall forms the basis of the brand mark. The resulting shapes intersect to form a reverse K and subtle angular C shape. The brand mark attempts to capture the unique and close perspective KCS ArtCounsel Inc. offers clients.
At the centre of the brand mark lines and dots come together in shapes reminiscent of gene sequencing data. Surrounding the data is symbolizing the group’s work on behalf of health research. The intersecting speech bubbles depict the dialogue with the public and policymakers.